B2B PR is often considered a dark art. It’s not…as with all business activities, it’s about relationship building and understanding what a particular partnership needs to make it work.
Derbyshire-based Ward Recycling has appointed Big Old House to develop its trade PR and broaden it’s corporate profile regionally and nationally. In addition, Ward will work with Big Old House and digital agency Cite, to build its social presence and develop its digital marketing.
As an avid consumer of business news, developed during a career spent crafting and editing press releases and sharing company success stories with the wider world, there is one word which needs eradicating from B2B comms (or at the very least, used much more sparingly).
Dwindling attention spans and competition for eyeballs mean that marketing communications are under increasing pressure to get messages out quicker than ever. A whole host of acronyms have become a new social media shorthand language. There is an ever growing list of social media shortcuts to abbreviate interactions. These save time and help to fit in as
Facebook’s new report has unveiled some interesting insights into what social media sites Facebook and Instagram are used for and what users seek to gain from each channel. According to the study by Ipsos Connect, titled “Facebook and Instagram: Motivations and Mindsets”, Instagram is a place where people look for insider perspectives and insights, giving