Neil Rostance from Fat Free Media

Is B2B Marketing boring?

That was the question posed at the most recent gathering of the East Midlands Business Marketing Club (BMC). And, not surprisingly it divided opinion among an audience of passionate agency and client side B2B marketers.   RIP ‘Corporate Video’ First up in the event’s cracking speaker line up was the ever-entertaining Neil Rostance, Partner and

East Midlands BMC March 2019

The Rise of the Humans – Are we experiencing purpose overload?

The latest East Midlands BMC talked truth, tribes, authenticity and humans in marketing At the first BMC of 2019, the East Midlands contingent gathered at Accelerate Places in Nottingham for an evening of good food, booze and lively discussion. The evening’s exchange was kicked off by OpenWrks head of marketing and event organiser David Coghlan,

Social media platforms

Which social media platform is best for you?

Creating multi-channel social media content is a challenge. Budget, resource and time constraints can limit business’ ability to keep all the social plates spinning. The helpful chaps at Hootsuite have pulled together a really handy guide to working out which social media sites are best for you, depending on your target audience…   https://blog.hootsuite.com/top-social-media-sites-matter-to-marketers/?utm_source=linkedin&utm_medium=owned_social&utm_campaign=social_hootsuite Stress,

Instagram content social media

Posts vs Pictures: Facebook for friends and Instagram for inspiration

Facebook’s new report  has unveiled some interesting insights into what social media sites Facebook and Instagram are used for and what users seek to gain from each channel. According to the study by Ipsos Connect, titled “Facebook and Instagram: Motivations and Mindsets”, Instagram is a place where people look for insider perspectives and insights, giving

Big Old House officially opens its door

Big Old House officially opened for business this month, offering PR, marketing and quality copywriting services to communications agencies and businesses in need of B2B expertise. Founded by local entrepreneur Rachael van Oudheusden, Big Old House provides senior level freelance PR and media strategy, marketing consultancy and copywriting to creative agencies wanting ad hoc support,