B2B PR is often considered a dark art. It’s not…as with all business activities, it’s about relationship building and understanding what a particular partnership needs to make it work.
Regularly meeting media contacts and making connections is the only way to stay ahead in the PR game. Keeping abreast of the current media landscape is essential to be able to give the best advice to clients and colleagues. That’s why Big Old House jumped at the chance to join a recent ‘Meet the journalist’