“Grab yourself a cuppa and take some time out to catch up on the latest news from the world of marketing…”
B2B PR is often considered a dark art. It’s not…as with all business activities, it’s about relationship building and understanding what a particular partnership needs to make it work.
Regularly meeting media contacts and making connections is the only way to stay ahead in the PR game. Keeping abreast of the current media landscape is essential to be able to give the best advice to clients and colleagues. That’s why Big Old House jumped at the chance to join a recent ‘Meet the journalist’
Derbyshire-based Ward Recycling has appointed Big Old House to develop its trade PR and broaden it’s corporate profile regionally and nationally. In addition, Ward will work with Big Old House and digital agency Cite, to build its social presence and develop its digital marketing.
As an avid consumer of business news, developed during a career spent crafting and editing press releases and sharing company success stories with the wider world, there is one word which needs eradicating from B2B comms (or at the very least, used much more sparingly).
Dwindling attention spans and competition for eyeballs mean that marketing communications are under increasing pressure to get messages out quicker than ever. A whole host of acronyms have become a new social media shorthand language. There is an ever growing list of social media shortcuts to abbreviate interactions. These save time and help to fit in as
Networking evokes one of two emotions in most people – those often also associated with Marmite. However, people buy from people, so the more people you know, the more business is likely to come your way. Not rocket science is it? For very small businesses, start ups, micro businesses and one person working from home