B2B social media – Posts with purpose

The latest event from the BMC in the East Midlands attracted a record-breaking audience to discuss B2B success through social media. With a stellar line up of the region’s top social experts including Closer Marketing’s, Emma Bradshaw, specialist LinkedIn trainer, Charlie Whyman and Status Social’s Head of Social Media Management, Jamie Cernick, it promised to

Social Media Acronyms

Do you know your social media shorthand?

Dwindling attention spans and competition for eyeballs mean that marketing communications are under increasing pressure to get messages out quicker than ever. A whole host of acronyms have become a new social media shorthand language.   There is an ever growing list of social media shortcuts to abbreviate interactions. These save time and help to fit in as

Social media platforms

Which social media platform is best for you?

Creating multi-channel social media content is a challenge. Budget, resource and time constraints can limit business’ ability to keep all the social plates spinning. The helpful chaps at Hootsuite have pulled together a really handy guide to working out which social media sites are best for you, depending on your target audience…   https://blog.hootsuite.com/top-social-media-sites-matter-to-marketers/?utm_source=linkedin&utm_medium=owned_social&utm_campaign=social_hootsuite Stress,

Instagram content social media

Posts vs Pictures: Facebook for friends and Instagram for inspiration

Facebook’s new report  has unveiled some interesting insights into what social media sites Facebook and Instagram are used for and what users seek to gain from each channel. According to the study by Ipsos Connect, titled “Facebook and Instagram: Motivations and Mindsets”, Instagram is a place where people look for insider perspectives and insights, giving

Big Old House officially opens its door

Big Old House officially opened for business this month, offering PR, marketing and quality copywriting services to communications agencies and businesses in need of B2B expertise. Founded by local entrepreneur Rachael van Oudheusden, Big Old House provides senior level freelance PR and media strategy, marketing consultancy and copywriting to creative agencies wanting ad hoc support,