B2B PR is often considered a dark art. It’s not…as with all business activities, it’s about relationship building and understanding what a particular partnership needs to make it work.
Regularly meeting media contacts and making connections is the only way to stay ahead in the PR game. Keeping abreast of the current media landscape is essential to be able to give the best advice to clients and colleagues. That’s why Big Old House jumped at the chance to join a recent ‘Meet the journalist’
Derbyshire-based Ward Recycling has appointed Big Old House to develop its trade PR and broaden it’s corporate profile regionally and nationally. In addition, Ward will work with Big Old House and digital agency Cite, to build its social presence and develop its digital marketing.
As an avid consumer of business news, developed during a career spent crafting and editing press releases and sharing company success stories with the wider world, there is one word which needs eradicating from B2B comms (or at the very least, used much more sparingly).
Big Old House officially opened for business this month, offering PR, marketing and quality copywriting services to communications agencies and businesses in need of B2B expertise. Founded by local entrepreneur Rachael van Oudheusden, Big Old House provides senior level freelance PR and media strategy, marketing consultancy and copywriting to creative agencies wanting ad hoc support,
The clever peeps at EConsultancy – fountain of all knowledge when it comes to integrated marketing strategies – recently shared this a handy article on advanced SEO for for public relations. The skills of a PR professional should never be underestimated in SEO strategies, as getting that all important mention is what we’re programmed to