Are you delighted?

Are you really delighted?

As an avid consumer of business news, developed during a career spent crafting and editing press releases and sharing company success stories with the wider world, there is one word which needs eradicating from B2B comms (or at the very least, used much more sparingly).

Delighted.

 

The irony that a word with such happy and positive connotations can create such negativity has not been lost, but if you look more closely, seriously, are you really delighted?

 

Let’s break it down:
Screen Shot 2017-02-26 at 14.48.42

No issue there.

 

Then let’s look at some of its synonyms:

very pleased, glad, happy, joyful, thrilled, overjoyed, ecstatic, euphoric, elated, blissful, enraptured, on cloud nine, walking on air, in seventh heaven, in transport of delight, jumping for joy, beside oneself with happiness, excited

 

Most (over) used in appointment releases, CEO statements, good news announcements – delighted crops up all over the business pages and on company websites, every single day.  But, imagine if you replaced ‘delighted’ with its alternatives in the following statements:

 

Company X CEO said: “I am in seventh heaven [delighted] about our new manager of widgets.”

MD of Local business Y, replied: “I am on cloud nine [delighted] about our new shed facility.”

Independent baker, of Bake Biscuits said: “I am beside myself with happiness [delighted] about our new range of cup cakes.”

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Instead, why not use your good news story or announcement to add a bit of personality and include a few key messages? Tell us how you really feel, show people what you really think.

 

It is ordinary people doing extraordinary things who run businesses. Real people with real emotions and genuine stories to tell. Readers can (and should) be able to relate to you.

 

Why not tell people it’s been a really tough slog over the last few years so it’s great that we’re in a position to be hiring again?  Share that you’ve had a fantastic period of growth, which exceeded your expectations. Empathise that the team can’t wait for another pair of hands to join them to share the workload, because they’ve all been running round like headless chickens for six months and are knackered!

 

‘Delighted’ in business to business communications is an overused phrase, which is lazy and repetitive (IMHO). If ‘delighted’ is truly the case, the world works in some very happy offices and every business decision is sending people into a euphoric state.

 

Big Old House has recently celebrated its first anniversary and while proper chuffed, happy and thrilled all spring to mind, so does relieved, grateful, lucky and phew!

 

Let’s be honest, it’s not quite that giddy in the real world and we could expand our vocabulary to give our content some real insight and make ‘delighted’ a state of mind we aspire to.

 

If you have a story to tell and need a hand doing it, we’d be as excited as a two year old at a birthday party about it if you dropped us a line.

 

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