The latest East Midlands BMC talked truth, tribes, authenticity and humans in marketing At the first BMC of 2019, the East Midlands contingent gathered at Accelerate Places in Nottingham for an evening of good food, booze and lively discussion. The evening’s exchange was kicked off by OpenWrks head of marketing and event organiser David Coghlan,
B2B PR is often considered a dark art. It’s not…as with all business activities, it’s about relationship building and understanding what a particular partnership needs to make it work.
As an avid consumer of business news, developed during a career spent crafting and editing press releases and sharing company success stories with the wider world, there is one word which needs eradicating from B2B comms (or at the very least, used much more sparingly).
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