As an avid consumer of business news, developed during a career spent crafting and editing press releases and sharing company success stories with the wider world, there is one word which needs eradicating from B2B comms (or at the very least, used much more sparingly).
Networking evokes one of two emotions in most people – those often also associated with Marmite. However, people buy from people, so the more people you know, the more business is likely to come your way. Not rocket science is it? For very small businesses, start ups, micro businesses and one person working from home
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