Despite lockdown, a collective of creative members from Works Social, the coworking space in Nottingham’s Lace Market, have been able to work together to carry out a messaging, web design and branding project to give Cube Construction Consultants a brand boost and secure its future success.

Cube moved into Works Social earlier this year and has enjoyed the benefits of having 24/7 access to the space and its virtual community during lockdown, when it wasn’t always possible to work from home.

Nicola Slater, Director at Cube Construction Consultants, said: “We specialise in strategic business development for organisations within the construction industry, but when it came to marketing our own business, we were finding it difficult to get across our messages and show consistency across our brand.

“It’s been great to be able to bounce ideas off other members and have a community we can call on, when much of the ‘business as usual’ we are used to is anything but. Having a collective of different freelance skills from web design, branding, development and copywriting has really helped us get the results we wanted.”

Virtual member, Matthew King Creative redesigned the website and brand guidelines. Friend to and ambassador of Works Social, Pixelshrink, carried out the technical development and digital designer and co-founder of Works Social, Han van Oudheusden from picturethis.studio delivered iconography and social media assets.

Han said: “This kind of project is exactly the ethos behind Works Social. Bringing different skills, ideas and values together to support each other, promote our different specialisms and forge strong business connections. It’s been a great project to work on and fantastic that our members have been able to access this community throughout this difficult period.”

Specialising in PR, strategic marketing and copywriting, Rachael van Oudheusden from Big Old House, led the project, saying: “It’s been great to be able to help shape the ideas and thinking of Cube. Nicola and Mark have some brilliant ideas, loads of experience and ambitious plans. They just needed a little steer to hone their messaging, develop their website and brand, plus put plans in place for future marketing activity. From the creative connections we’ve made at Works Social we were able to gather the perfect team to get collective benefit from everyone’s ideas and input. Aces in places really.”

The site and refreshed branding was launched in early November and has been well received. There are plans are in place for the first campaigns and the team is planning to collaborate again in the near future.

The post Giving construction consultants a brand boost appeared first on Big Old House.

While there are positive signs of some businesses emerging and resuming some kind of ‘business as unusual’ and the Prime Minister announcing “Build, build, build” as the mantra to get the economy back on track, there are those less fortunate who have had their industries decimated by this invisible threat, through no fault of their own.

Forever taking the pulse of regional businesses, BusinessDesk.com has been catching up with owner managers,  entrepreneurs and senior managers around the UK to get the lowdown on life in lockdown.  During a short break from crisis comms, social media management and copywriting, Rachael van Oudheusden from Big Old House offered her take on on lockdown life.

Here’s a snippet from the interview…

How has the lockdown and working from home been for you so far?

It’s been a bit of a backwards step to be honest in terms of flexible working. I worked remotely from home for several years when I set up Big Old House and realised that I quite like being around people. That’s why I joined the coworking and event space, Works Social, in Nottingham’s Lace Market to get away from my house! Looking forward to getting back with my desk buddies as soon as possible.

 

What has been the best thing about staying in?

Cooking (and eating!). It’s been really great to spend time making interesting food from some of my favourite places around the world. I’ve started making wiser choices to actively avoid waste – making sure to use what’s already in the cupboards, rather than always popping out for extra things. I now completely ignore best before dates if food still seems edible. If it doesn’t have green fuzz on or smells of booze when it shouldn’t, it’s fine, right?!

Apart from spending April in Colombia, people mainly – family, friends, colleagues and clients. I miss seeing people face to face and miss the productivity of going into a dedicated work environment, as this provides boundaries between work life and home life. The community element is a big part of Works Social too. I’m finding it tough not having the camaraderie of my co-workers to chat with about the crazy times we are all facing and to help spark creative ideas.

 

What previously essential thing have you realised is not actually essential?

Nothing really. In fact, I’ve realised the opposite. Things that I didn’t think were essential are actually so much more important than I gave them credit for in maintaining positive physical and mental well-being. Social interaction, hugs, travel and freedom of choice are all essential to me. It’s been values, or behaviours, rather than stuff mostly though, such as caring, compassion, kindness and generosity that are truly essential.

 

What is the first thing you will do when isolation ends?

As a card carrying CAMRA member, I’m going to dust off my Nottingham City Transport bus pass (who’ve been spectacular in keeping essential services running for key workers, thank you) and jump on a bus into town to support as many local independent pubs as I can get round during opening hours. I would wholeheartedly encourage everyone to join in me in supporting their local pubs too. Give me a shout if you fancy a pint!

 

You can read the full article on BusinessDesk.com…

Meanwhile, the resilience, innovation and adaptability shown by UK businesses has been incredible. We hope that our friends in the leisure, hospitality and retail sectors can hold on and potentially come back stronger than before. The door to Big Old House is always open if we can support you in any way with that. Stay safe out there folks.

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Flexible working holds the key to productivity and wellbeing

A survey of over 100 freelancers, small business and corporate employees has found that flexible working could provide the key for delivering growth and productivity for businesses and improving people’s wellbeing in the future.

In the survey which asked people about how their working patterns, to try and throw some light on what the future of work could look like, almost 95% of respondents believed or strongly believed that if people have control over how and when they do their work they are generally able to perform more effectively. Over 76% of respondents also agreed or strongly agreed that working from different environments such as home, coworking spaces or a change in office location enables them to be more productive.

More than 75% of respondents believed that businesses could operate more effectively by using more agile, self-employed temporary resource and 87% felt that business could lower costs by employing more flexible models of working and distributed teams.

With support and education, flexible working offers cost savings and performance improvements 

While 95% of respondents felt that people could be trusted to work without supervision if the right support is available and, overall, responses show a positive shift in attitudes and perceptions towards flexible working, there is still some education to be done on exactly what it means

Han van Oudheusden, co-founder of collaborative coworking space Works Social, added:

“The data we’ve had back has been fascinating. We wanted to challenge the notion that ‘Flexible Working doesn’t work’ and we have done just that. There is undoubtedly an appetite for greater flexibility in the workplace, while flexible working and coworking are fast emerging concepts, they are not yet fully understood and there is some education to be done, but it’s coming.”

Although people reported increased productivity and wellbeing, 46% of people did still feel guilty for taking time out of ‘normal working hours’ and 51% felt stressed in trying to catch up on work they’d missed. There was a fairly even divide in people that felt flexible working undermined other people’s attitudes to how they worked and those that didn’t. Positively though, 84% of people felt more relaxed If they were able to work in a way that suited them.

The future of work

In terms of getting the most from a talented UK labour market, Ross Cox, CEO at Dispace commented on what this means for the future of work, saying:

“I agree with the 95% of our respondents who felt we should be focusing our attention on delivery and effective communication without the need for set hours, days and locations for getting work done. To improve productivity and create a positive sense of wellbeing among employees, we should make it easier for people to be employed by increasing our use of teams that work remotely and on flexible hours.

“For businesses to be successful in the future they should be providing access to a range of workspace solutions that suit the current and future needs of an individual on a day to day basis. That might be reliable technology, coworking, remote teams, virtual meetings or sharing time between home and office working.”

The survey was curated by a collaboration of flexible workspace, coworking and digital nomad ambassadors Dispace,Works Social, and Big Old House, with support from Digital Risks and D2N2. It explored people’s attitudes to the changing world of work from freelancers to full-time employees. Everyone was invited to share what their version of work looks like.

Get your own copy

For more information about the survey data and to register to receive a copy of the full report when published, contact us at hello@bigoldhouse.com.

#workspacerevolution #futureofwork #Coworking #Nottingham #dispacelife #futureofwork #agileeconomy

The post Flexible working does work to improve profitability and wellbeing, survey finds appeared first on Big Old House.

The Collaborative Future work experience pilot scheme ran for three weeks in October at our home, contemporary coworking, shared office and event space, Works Social after raising over £3,400 through crowdfunding earlier this year.

Six (18-24 year olds) not in full-time education and employment took on flexible, paid work placements hosted by Works Social’s community of freelancers and small businesses. They were partnered up with 12 businesses including photographer, The Picture Whole, zero waste shop, Shop Zero, us, marketing and PR consultancy, Big Old House, Skate Nottingham, wellness and life coaches Impact People and Change and Bespoke Life Coaching, film experience and events freelancer, Based on a True Story Cinema and student opportunities firm, Organised Fun.

With career aspirations in retail, social media and PR, personal training and other freelance entrepreneurial endeavours, the work experience provided a variety of skills they could use in their future careers.

Hosted at Works Social, which provided a safe base for everyone and removed any barriers for freelancers or businesses based out of their own homes. Han van Oudheusden, co-founder of Works Social said:

“We’re all about collaboration, bringing together like-minded people and helping people follow their passions. It’s great to see so many of our members being involved in a scheme that helps them minimise any potential risks and overheads of employing interns/apprentices, while also gaining benefits of the skills and fresh perspective that young people can provide.”

At Big Old House we welcomed Shanai, a recent media graduate to support us with our own marketing, carry out research for social media content and to complete a review of our clients’ digital profiles. Here’s a little snippet from Shanai’s experience with us:

“For the pilot of the collaborative futures programme I have been working with Rach from Big Old House, a PR and marketing consultant. Some of Big Old House services include, marketing, PR, copywriting, content and social media. Rach has been amazing throughout my time at Big Old House she made me feel very comfortable to talk to her about any questions I had and she was very approachable, and as someone who likes to ask a lot of questions that was a great thing to have.

I am very passionate about magazine writing and social media, which is one of the reasons that I chose to take part in this scheme as I thought it’d be a great opportunity to learn new skills and develop old ones. Since taking part in this scheme I have done a lot of exciting things such as going to a design meeting, which was a great opportunity to get to see inside of an actual office within the field that I would like to go into, and see first hand what happens in design meetings. I have also been doing social media reviews for clients that Big Old House work with, I hopefully want to get into either digital marketing, social media or magazine editing so this has been a great opportunity to get a glimpse into the sort of things I would like to get into the future.

My only downside is that it’s not for longer. I would of loved to work with Big Old House for a while longer to develop more skills and get a better understanding of how the social media sector works. I guess overtime, with more funding that would hopefully be possible. Overall I have  really enjoyed this experience and I think it is a great idea, as a lot of companies don’t like to take you on without any experience, which makes it difficult to get a job. However with this scheme, it is a great opportunity to get that experience that you can put on your CV.”

We were sad to see Shanai go too, but wish her all the best in the future and are really pleased that she’s got some freelance marketing work with one of the life coaches on the pilot.

Tessa Cooper, Founder of Collaborative Future and the organiser behind the scheme said:

“I can’t quite believe that only in April this was an idea fizzing around in my head and now, thanks to a successful crowdfunder and some amazing support we’ve had six young people at Works Social on paid placements. It’s been great to see so many people building connections, learning about different ways of doing business and developing their skills to make work work for them!”

The Collaborative Future scheme was made possible thanks to official supporters Works Social, Cleo., Armakuni and Tech Nottingham and the many other supporters of the crowdfunding campaign. The ambition is repeat this scheme all year round and make it possible for other people to replicate the work placement model in other cities.

If you’re a freelancer or small business who wants help with taking the hassle out of finding suitable work experience candidate or want to help share your skills with a young person to further their career prospects, contact Collaborative Future.

The post Creating Collaborative Futures for Young People appeared first on Big Old House.

According to some, flexible working doesn’t work and isn’t a sustainable model for the future. However, the existing research tells us a different story with the number of coworking spaces rising by 16% in the U.S. and 36% outside the U.S in 2018.

A survey…

As a collective, that got Big Old House and a few like-minded pals thinking, what does a ‘normal’ day at work look like to people? Is there a ‘typical’ daily routine anymore? How can work become truly flexible to accommodate the demands of daily life?

That’s why we’re working together to conduct a nationwide temperature check of people’s attitudes to the changing world of work – from freelancers to full-time employees. Everyone who goes to work, in whatever form that takes, is invited to share their views and tell us what their version of work looks like.

Do you go to work? We want your views…

The survey shouldn’t take longer than 10 minutes and all responses will be anonymous. The aim of this survey is to look at people’s different working models and how this affects their productivity, work-life balance and overall happiness.

From the results, we’ll produce a report that challenges the notion that “Flexible Working Doesn’t Work”, try to look at what the future holds for work and find truly flexible solutions to accommodate what people need to be productive, achieve work life balance and be happy.

Who is doing the research?

This is a collaborative survey curated for you by flexible workspace, coworking and digital nomad ambassadors Dispace, Works Social, and Big Old House.

How can you get involved?

To take part in our short and topical survey to share YOUR experience visit: https://tinyurl.com/2019FlexibleWorking

Please share your thoughts by Friday 27th September 2019.

Share the love…

By all means share with your friends colleagues and co-workers too.

Thank you, we really appreciate your time and contribution. If you have any questions, drop us a line at Big Old House. 

#workspacerevolution #futureofwork #Coworking #dispacelife #futureofwork #agileeconomy

The post What does the #Futureofwork look like for you? Share your views… appeared first on Big Old House.

Often asked, ‘How do you motivate yourself when you work at home?’, it’s honestly never been a problem. Until recently. Procrastination, fidgeting and feelings of isolation were beginning to creep in and, after celebrating a successful three years in business, it felt like time to refocus, think a bit bigger and ‘go to work’ again.

Literally and metaphorically, the old nursery space wasn’t big enough to build on. Clients and projects were getting bigger (and so was I due to lack of commuting!), the need for a meeting and collaboration space cropped up more frequently and also regular contact with like-minded people sounded like a good idea.

That’s why moving into shiny new coworking space Works Social this month is a milestone for Big Old House. As business has expanded beyond expectation and outgrown its back bedroom, it has its sights set on bigger things for the next few years. Not quite ready to move into a serviced office all of its own, Works Social offers the perfect solution.  With 24/7 access, high speed wifi, a dedicated desk with a secure locker and a ready made community of like-minded freelancers and small independent businesses wanting to create a relaxed, yet professional coworking community, it fits the bill very nicely.
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In just a few days it has already proved itself to be the right decision. Very happy that Big Old House has a big new home to grow.

Fancy popping in for a nosey round and a chat? Drop us a line.

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Delighted.

The irony that a word with such happy and positive connotations can create such negativity has not been lost, but if you look more closely, seriously, are you really delighted?

Let’s break it down:

No issue there.

Then let’s look at some of its synonyms:

very pleased, glad, happy, joyful, thrilled, overjoyed, ecstatic, euphoric, elated, blissful, enraptured, on cloud nine, walking on air, in seventh heaven, in transport of delight, jumping for joy, beside oneself with happiness, excited

Most (over) used in appointment releases, CEO statements, good news announcements – delighted crops up all over the business pages and on company websites, every single day.  But, imagine if you replaced ‘delighted’ with its alternatives in the following statements:

Company X CEO said: “I am in seventh heaven [delighted] about our new manager of widgets.”

MD of Local business Y, replied: “I am on cloud nine [delighted] about our new shed facility.”

Independent baker, of Bake Biscuits said: “I am beside myself with happiness [delighted] about our new range of cup cakes.”

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Instead, why not use your good news story or announcement to add a bit of personality and include a few key messages? Tell us how you really feel, show people what you really think.

It is ordinary people doing extraordinary things who run businesses. Real people with real emotions and genuine stories to tell. Readers can (and should) be able to relate to you.

Why not tell people it’s been a really tough slog over the last few years so it’s great that we’re in a position to be hiring again?  Share that you’ve had a fantastic period of growth, which exceeded your expectations. Empathise that the team can’t wait for another pair of hands to join them to share the workload, because they’ve all been running round like headless chickens for six months and are knackered!

‘Delighted’ in business to business communications is an overused phrase, which is lazy and repetitive (IMHO). If ‘delighted’ is truly the case, the world works in some very happy offices and every business decision is sending people into a euphoric state.

Big Old House has recently celebrated its first anniversary and while proper chuffed, happy and thrilled all spring to mind, so does relieved, grateful, lucky and phew!

Let’s be honest, it’s not quite that giddy in the real world and we could expand our vocabulary to give our content some real insight and make ‘delighted’ a state of mind we aspire to.

If you have a story to tell and need a hand doing it, we’d be as excited as a two year old at a birthday party about it if you dropped us a line.

The post Are you really delighted? appeared first on Big Old House.

Founded by local entrepreneur Rachael van Oudheusden, Big Old House provides senior level freelance PR and media strategy, marketing consultancy and copywriting to creative agencies wanting ad hoc support, as well as direct to business clients wanting external B2B or technical support and flexibility on fees.

Noticing that there was a shortage of Account Director level expertise across the East Midlands, Big Old House was created to meet demand from business and agencies needing an affordable service from a flexible, reliable and experienced source. It aims to provide a senior strategic resource that can quickly grasp a brief and can run with a project.

As a former business mentor for Business in the Community and on the back of a 20 year PR and marketing career, spanning Head of PR, Account Director, client management and copywriting roles, Big Old House founder Rachael van Oudheusden was eager to go it alone, but not quite ready to leave the agency buzz behind, so this option offered the best of both worlds for her own aspirations and for clients.

Asked why Big Old House was established, Rachael van Oudheusden, said: “I was keen to branch out on my own and saw an opportunity in the high number of creative and comms agencies that often need additional technical copywriting skills. Also, many agencies struggle with recruiting senior level team members, so can find themselves with a temporary shortage of strategic knowledge and support whilst finding the right candidate. There seems to be a particular shortage of candidates with B2B or technical experience, including building and construction, manufacturing, leisure and public interest campaigns, so that’s where Big Old House can fill a gap.”
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“Plus, many small businesses want external marketing support, but don’t have the budget for big agency fees; that’s what people will get from Big Old House – someone that really gets it and can deliver results against commercial objectives, but without the commitment of permanent new hires or big agency budgets.”

On the choice of name for her new venture, she added: “Why Big Old House? Well it’s the meaning behind my surname (sort of). Plus, it’s what my hard work goes into and where we’re based. Plus, experience has shown that van Oudheusden is just too hard for people to say or spell!”

For more information on Big Old House visit: www.bigoldhouse.com

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