Donald Ward, Head of Technical & Recycling at Ward said:

“We’ve recently made significant investments across our business and now is the right time to really showcase our capabilities through a robust marketing, PR and social media strategy. We are keen to build a stronger presence as national waste, recycling and resource management experts in key sectors such as construction and demolition, as well as raising our profile regionally.

“We were initially introduced to Rachael at Big Old House by our digital agency Cite, on a copywriting basis. We were immediately impressed with her ideas, writing skills, ability to quickly understand the different aspects our business and relevant industry experience.”

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Specialists in metal recycling waste management Ward prevents over 90% of the rubbish it collects from ending up in landfill from its four recycling, waste and metal processing plants in the East Midlands.

Big Old House founder, Rachael van Oudheusden, added:

“Working with Ward is a real privilege and I’m really excited to be getting more involved in helping grow the business. Dealing with everything from metal recycling, office waste and skip hire to hazardous construction waste and land remediation, there is always something new to discover and a different story to tell at Ward. We’ve got plenty to go on to shape and deliver a trade and corporate PR and social media strategy, in tandem with other digital marketing activity delivered by Cite.”

An ISO accredited, fourth generation family-run business, established over 70 years ago, Ward now has an annual turnover of £120 million, employs over 300 people locally and runs a fleet of more than 80 modern vehicles.

For more information visit Ward Recycling www.ward.com.

The post Ward Recycling wastes no time signing up Big Old House for PR and social media support appeared first on Big Old House.

There is an ever growing list of social media shortcuts to abbreviate interactions. These save time and help to fit in as many points as possible into posts, to encourage conversations. However, keeping track can be a challenge.

Sprout Social has kindly curated the 75 Most Important Social Media Acronyms used in marketing today. Not only do they apply cross Twitter, Facebook, Instagram, Google Plus and LinkedIn, they relate across all Business to Business and Business to Consumer activity and every business marketeer is likely to encounter at least some of these abbreviations in day to day life.

From encouraging conversations on Twitter through to general day to day business terms, as well as the technical stuff, marketers and businesses need to know the latest terminology to engage with their audiences and the agencies they work with.

 
The doctor should be consulted before starting the dosage. prescription for cialis appalachianmagazine.com Life without intercourse will be boring cheap sildenafil and usual. The anonymity of transacting on-line is also an enormous plus, particularly for males who are still a baby, toddler, or even cheapest cialis http://appalachianmagazine.com/2017/10/24/deer-disease-affecting-southwest-virginia/ a teenager. The calming influence of Ed Joyce, Paul Stirling and Niall O’Brien in the http://appalachianmagazine.com/category/featured/page/28/?filter_by=popular cialis tadalafil online middle order adds value to their batting stability.
Do you know which campaigns are most successful at creating UGC or what tactics are having the best impact on your CR? What are the TOS of your ESP? Is your POTD generating worthwhile PVs?

AFAIK if you don’t keep up with the latest lingo you are seriously living in FOMO.

ICYMI or you’re SYH and thinking WTF? NVM…Get in touch for a conversation in full sentences about getting a handle on your next marketing project.

[Image credit Indigo Digital]

The post Do you know your social media shorthand? appeared first on Big Old House.

For very small businesses, start ups, micro businesses and one person working from home outfits, it’s hard to know where to start to build those networks and which events to put the time and effort into.

Let’s face it, walking into a room full of strangers isn’t everyone’s cup of tea and it can be emotionally draining to big yourself up and make small talk with someone you’ve never met when your head is still problem solving or you’ve spent a whole day staring at a lap top in solitude. But, getting you and your brand out there in as many ways as possible is the most important thing you can do.

Connecting small businesses

Small business network Enterprise Nation cottoned onto this years ago and has been a trusted source of support, advice and action for those building up businesses for over a decade.

With already established hubs in Birmingham, Bristol and London,  Enterprise Nation had it’s inaugural ‘Small Business Meet Up’  in Nottingham recently, at the newly opened tech hub, Accelerate Places and it was true to its mission of “creating a more entrepreneurial society in the UK, helping you start, run and grow your business”.

The atmosphere had an energy and excitement from the off. Within two minutes of arriving there was wine and diverse chat with an innovation consultant, design architect and skin care specialist about the merits of marketing automation without human intervention (pet food mailers to non-pet owners) and the questionable credentials of celebrity TV builders (think Grand Designs).

Enterprise Nation Founder, Emma Jones MBE

For the ‘formal’ bit, we made our way into a very trendy amphitheatre style arrangement and were given the low down on the evening from Enterprise Nation’s Nottingham Ambassador, Greg Simpson of Press for Attention (thankfully the rubber gloves remained off), who then handed over to an excitable Emma Jones MBE, founder of Enterprise Nation – with a strictly no PowerPoint policy for the evening.
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Platform for pitches

The enthusiasm for the team of beauty related start ups, including IntheBuff,  who had just returned from a pitch at Boots was infectious and Emma’s relaxed, yet no nonsense approach to bringing people together was refreshing – encouraging people to take the floor and use the forum to make direct business contacts. Chinese Tea Ceremony start up, August Moon,  taught us all a lesson in PR and self belief.

The main event was an overview of Handle – an idea so good you can’t believe it doesn’t already exist – which offers a digital dashboard for your business profile, so you can see your business the way the world sees you at the touch of a button. Built by one of Accelerate’s first occupants Business Finance Technology Group Ltd (Bizfitech), Handle will no doubt enhance Nottingham’s growing reputation as a FinTech hub.

Wrapping up the evening talking to a fascinating accountant-turned-fashion designer off to Qatar for her first show was inspiring. The energy, buzz and passion for supporting people on their business journey was infectious.

Be inspired

For anyone looking to be reinvigorated by networking events and build their brand, as well get access to exemplary business support and solid, practical, results-driven advice, give enterprise nation a go – tell ‘em yer from ‘NOTTINGHAM’ and get 10% discount on membership. Might see you there.

Photographs by Toby Neal

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The helpful chaps at Hootsuite have pulled together a really handy guide to working out which social media sites are best for you, depending on your target audience…

https://blog.hootsuite.com/top-social-media-sites-matter-to-marketers/?utm_source=linkedin&utm_medium=owned_social&utm_campaign=social_hootsuite

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With facts and stats for You Tube, Facebook, Twitter, Pinterest, LinkedIn and Snapchat it gives a succinct overview of each social site or platform and some really good examples of who is doing it well. There’s also some great social media insight and infographics from Growing Social Media.

It’s not always possible to be all things to all people with so many channels to choose from.  Successful social strategy is about picking a few targeted channels and doing them well, with tailored content and targeted messaging.

Get in touch to chat through your social strategy or if you need a hand crafting compelling content to keep audiences engaged.

The post Which social media platform is best for you? appeared first on Big Old House.

According to the study by Ipsos Connect, titled “Facebook and Instagram: Motivations and Mindsets”, Instagram is a place where people look for insider perspectives and insights, giving them a window into a different world, while Facebook represents their real world, the people and perspectives they care about and want to discuss.

Facebook IQ Researcher Vicki Molina-Estolano, highlighted the main finding of the report was that Facebook better satisfies people’s need for empowerment, recognition and connection, while Instagram more strongly fulfils their desire for fun, relaxation and discovery.

“On Instagram, people follow celebrities, get DIY inspiration and are visually transported to new places – while on Facebook, the primary appeal is connecting with family and friends.”
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The report looked at types of content, different user demographics and how millennials are interacting with both social media platforms. It seems that from a marketing messaging point of view Facebook is where people are looking for fact based, opinion led, personal content and Instagram is where they go to escape and dream about the what if.

So craft your content carefully…keep Facebook ‘friends and family’ friendly and inspire and influence through Instagram….or drop us a line and we’ll help with your copywriting.

Source: “Facebook and Instagram: Motivations and Mindsets” by Ipsos Connect (Facebook-commissioned online survey of 7,809 people ages 18–64 in AU, BR, FR, JP, UK and US who use Facebook and/or Instagram at least weekly), May 2016. Among survey respondents, 5,642 use both Facebook and Instagram, 1,802 use Facebook only, and 365 use Instagram only. The study also included 120 qualitative participants. Data is on average across all markets and refer to people who use both feeds unless otherwise noted.

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Founded by local entrepreneur Rachael van Oudheusden, Big Old House provides senior level freelance PR and media strategy, marketing consultancy and copywriting to creative agencies wanting ad hoc support, as well as direct to business clients wanting external B2B or technical support and flexibility on fees.

Noticing that there was a shortage of Account Director level expertise across the East Midlands, Big Old House was created to meet demand from business and agencies needing an affordable service from a flexible, reliable and experienced source. It aims to provide a senior strategic resource that can quickly grasp a brief and can run with a project.

As a former business mentor for Business in the Community and on the back of a 20 year PR and marketing career, spanning Head of PR, Account Director, client management and copywriting roles, Big Old House founder Rachael van Oudheusden was eager to go it alone, but not quite ready to leave the agency buzz behind, so this option offered the best of both worlds for her own aspirations and for clients.

Asked why Big Old House was established, Rachael van Oudheusden, said: “I was keen to branch out on my own and saw an opportunity in the high number of creative and comms agencies that often need additional technical copywriting skills. Also, many agencies struggle with recruiting senior level team members, so can find themselves with a temporary shortage of strategic knowledge and support whilst finding the right candidate. There seems to be a particular shortage of candidates with B2B or technical experience, including building and construction, manufacturing, leisure and public interest campaigns, so that’s where Big Old House can fill a gap.”
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“Plus, many small businesses want external marketing support, but don’t have the budget for big agency fees; that’s what people will get from Big Old House – someone that really gets it and can deliver results against commercial objectives, but without the commitment of permanent new hires or big agency budgets.”

On the choice of name for her new venture, she added: “Why Big Old House? Well it’s the meaning behind my surname (sort of). Plus, it’s what my hard work goes into and where we’re based. Plus, experience has shown that van Oudheusden is just too hard for people to say or spell!”

For more information on Big Old House visit: www.bigoldhouse.com

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