There is an ever growing list of social media shortcuts to abbreviate interactions. These save time and help to fit in as many points as possible into posts, to encourage conversations. However, keeping track can be a challenge.

Sprout Social has kindly curated the 75 Most Important Social Media Acronyms used in marketing today. Not only do they apply cross Twitter, Facebook, Instagram, Google Plus and LinkedIn, they relate across all Business to Business and Business to Consumer activity and every business marketeer is likely to encounter at least some of these abbreviations in day to day life.

From encouraging conversations on Twitter through to general day to day business terms, as well as the technical stuff, marketers and businesses need to know the latest terminology to engage with their audiences and the agencies they work with.

 
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Do you know which campaigns are most successful at creating UGC or what tactics are having the best impact on your CR? What are the TOS of your ESP? Is your POTD generating worthwhile PVs?

AFAIK if you don’t keep up with the latest lingo you are seriously living in FOMO.

ICYMI or you’re SYH and thinking WTF? NVM…Get in touch for a conversation in full sentences about getting a handle on your next marketing project.

[Image credit Indigo Digital]

The post Do you know your social media shorthand? appeared first on Big Old House.

The helpful chaps at Hootsuite have pulled together a really handy guide to working out which social media sites are best for you, depending on your target audience…

https://blog.hootsuite.com/top-social-media-sites-matter-to-marketers/?utm_source=linkedin&utm_medium=owned_social&utm_campaign=social_hootsuite

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With facts and stats for You Tube, Facebook, Twitter, Pinterest, LinkedIn and Snapchat it gives a succinct overview of each social site or platform and some really good examples of who is doing it well. There’s also some great social media insight and infographics from Growing Social Media.

It’s not always possible to be all things to all people with so many channels to choose from.  Successful social strategy is about picking a few targeted channels and doing them well, with tailored content and targeted messaging.

Get in touch to chat through your social strategy or if you need a hand crafting compelling content to keep audiences engaged.

The post Which social media platform is best for you? appeared first on Big Old House.

According to the study by Ipsos Connect, titled “Facebook and Instagram: Motivations and Mindsets”, Instagram is a place where people look for insider perspectives and insights, giving them a window into a different world, while Facebook represents their real world, the people and perspectives they care about and want to discuss.

Facebook IQ Researcher Vicki Molina-Estolano, highlighted the main finding of the report was that Facebook better satisfies people’s need for empowerment, recognition and connection, while Instagram more strongly fulfils their desire for fun, relaxation and discovery.

“On Instagram, people follow celebrities, get DIY inspiration and are visually transported to new places – while on Facebook, the primary appeal is connecting with family and friends.”
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The report looked at types of content, different user demographics and how millennials are interacting with both social media platforms. It seems that from a marketing messaging point of view Facebook is where people are looking for fact based, opinion led, personal content and Instagram is where they go to escape and dream about the what if.

So craft your content carefully…keep Facebook ‘friends and family’ friendly and inspire and influence through Instagram….or drop us a line and we’ll help with your copywriting.

Source: “Facebook and Instagram: Motivations and Mindsets” by Ipsos Connect (Facebook-commissioned online survey of 7,809 people ages 18–64 in AU, BR, FR, JP, UK and US who use Facebook and/or Instagram at least weekly), May 2016. Among survey respondents, 5,642 use both Facebook and Instagram, 1,802 use Facebook only, and 365 use Instagram only. The study also included 120 qualitative participants. Data is on average across all markets and refer to people who use both feeds unless otherwise noted.

The post Posts vs Pictures: Facebook for friends and Instagram for inspiration appeared first on Big Old House.