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	<title>Big Old House Archives - Big Old House</title>
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		<title>Big new home for Big Old House</title>
		<link>https://www.bigoldhouse.com/2019/05/07/big-new-home-for-big-old-house/</link>
		
		<dc:creator><![CDATA[Rachael Van Oudheusden]]></dc:creator>
		<pubDate>Tue, 07 May 2019 12:12:33 +0000</pubDate>
				<category><![CDATA[Big Old House]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Coworking]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Small business]]></category>
		<guid isPermaLink="false">https://www.bigoldhouse.com/?p=5985</guid>

					<description><![CDATA[<p>In 2016, Big Old House was established in a tiny office in the former nursery of a big old Victorian house. It felt like home and was definitely the right space to explore freelance opportunities at that time. Often asked, &#8216;How do you motivate yourself when you work at home?&#8217;, it&#8217;s honestly never been a</p>
<p>The post <a href="https://www.bigoldhouse.com/2019/05/07/big-new-home-for-big-old-house/">Big new home for Big Old House</a> appeared first on <a href="https://www.bigoldhouse.com">Big Old House</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>In 2016, Big Old House was established in a tiny office in the former nursery of a big old Victorian house. It felt like home and was definitely the right space to explore freelance opportunities at that time.</p>
<p>Often asked, &#8216;How do you motivate yourself when you work at home?&#8217;, it&#8217;s honestly never been a problem. Until recently. Procrastination, fidgeting and feelings of isolation were beginning to creep in and, after celebrating a successful three years in business, it felt like time to refocus, think a bit bigger and &#8216;go to work&#8217; again.</p>
<p>Literally and metaphorically, the old nursery space wasn&#8217;t big enough to build on. Clients and projects were getting bigger (and so was I due to lack of commuting!), the need for a meeting and collaboration space cropped up more frequently and also regular contact with like-minded people sounded like a good idea.</p>
<p>That&#8217;s why moving into shiny new coworking space <a href="http://www.workssocial.co" target="_blank" rel="noopener noreferrer">Works Social</a> this month is a milestone for Big Old House. As business has expanded beyond expectation and outgrown its back bedroom, it has its sights set on bigger things for the next few years. Not quite ready to move into a serviced office all of its own, Works Social offers the perfect solution.  With 24/7 access, high speed wifi, a dedicated desk with a secure locker and a ready made community of like-minded freelancers and small independent businesses wanting to create a relaxed, yet professional coworking community, it fits the bill very nicely.<br />
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In just a few days it has already proved itself to be the right decision. Very happy that Big Old House has a big new home to grow.</p>
<p>Fancy popping in for a nosey round and a chat? <a href="mailto:hello@bigoldhouse.com" target="_blank" rel="noopener noreferrer">Drop us a line</a>.</p>
<p>&nbsp;</p>
<p>The post <a href="https://www.bigoldhouse.com/2019/05/07/big-new-home-for-big-old-house/">Big new home for Big Old House</a> appeared first on <a href="https://www.bigoldhouse.com">Big Old House</a>.</p>
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		<title>Are you really delighted?</title>
		<link>https://www.bigoldhouse.com/2017/03/31/are-you-really-delighted/</link>
		
		<dc:creator><![CDATA[Rachael Van Oudheusden]]></dc:creator>
		<pubDate>Fri, 31 Mar 2017 19:54:57 +0000</pubDate>
				<category><![CDATA[Big Old House]]></category>
		<category><![CDATA[Business support]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Business communications]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Start up]]></category>
		<guid isPermaLink="false">http://www.bigoldhouse.com/?p=5806</guid>

					<description><![CDATA[<p>As an avid consumer of business news, developed during a career spent crafting and editing press releases and sharing company success stories with the wider world, there is one word which needs eradicating from B2B comms (or at the very least, used much more sparingly). Delighted. &#160; The irony that a word with such happy</p>
<p>The post <a href="https://www.bigoldhouse.com/2017/03/31/are-you-really-delighted/">Are you really delighted?</a> appeared first on <a href="https://www.bigoldhouse.com">Big Old House</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>As an avid consumer of business news, developed during a career spent crafting and editing press releases and sharing company success stories with the wider world, there is one word which needs eradicating from B2B comms (or at the very least, used much more sparingly).</p>
<p><span id="more-5806"></span></p>
<p><strong>Delighted.</strong></p>
<p>&nbsp;</p>
<p>The irony that a word with such happy and positive connotations can create such negativity has not been lost, but if you look more closely, seriously, are you really delighted?</p>
<p>&nbsp;</p>
<p>Let’s break it down:<br />
<a href="http://dictionary.cambridge.org/dictionary/english/delighted" target="_blank" rel="noopener noreferrer"><img fetchpriority="high" decoding="async" class="alignnone wp-image-5807 size-full" src="http://www.bigoldhouse.com/wp-content/uploads/2017/02/Screen-Shot-2017-02-26-at-14.48.42.png" alt="Screen Shot 2017-02-26 at 14.48.42" width="759" height="512" srcset="https://www.bigoldhouse.com/wp-content/uploads/2017/02/Screen-Shot-2017-02-26-at-14.48.42.png 759w, https://www.bigoldhouse.com/wp-content/uploads/2017/02/Screen-Shot-2017-02-26-at-14.48.42-300x202.png 300w, https://www.bigoldhouse.com/wp-content/uploads/2017/02/Screen-Shot-2017-02-26-at-14.48.42-500x337.png 500w, https://www.bigoldhouse.com/wp-content/uploads/2017/02/Screen-Shot-2017-02-26-at-14.48.42-624x421.png 624w" sizes="(max-width: 759px) 100vw, 759px" /></a></p>
<p>No issue there.</p>
<p>&nbsp;</p>
<p>Then let’s look at some of its synonyms:</p>
<p><em>very pleased, glad, happy, joyful, thrilled, overjoyed, ecstatic, euphoric, elated, blissful, enraptured, on cloud nine, walking on air, in seventh heaven, in transport of delight, jumping for joy, beside oneself with happiness, excited</em></p>
<p>&nbsp;</p>
<p>Most (over) used in appointment releases, CEO statements, good news announcements &#8211; delighted crops up all over the business pages and on company websites, every single day.  But, imagine if you replaced ‘delighted’ with its alternatives in the following statements:</p>
<p>&nbsp;</p>
<blockquote class="cms-quote-default"><p>Company X CEO said: “I am in seventh heaven [delighted] about our new manager of widgets.”</p></blockquote>
<blockquote class="cms-quote-default"><p>MD of Local business Y, replied: &#8220;I am on cloud nine [delighted] about our new shed facility.”</p></blockquote>
<blockquote class="cms-quote-default"><p>Independent baker, of Bake Biscuits said: “I am beside myself with happiness [delighted] about our new range of cup cakes.”</p></blockquote>
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<p>&nbsp;</p>
<p>Instead, why not use your good news story or announcement to add a bit of personality and include a few key messages? Tell us how you really feel, show people what you really think.</p>
<p>&nbsp;</p>
<p>It is ordinary people doing extraordinary things who run businesses. Real people with real emotions and genuine stories to tell. Readers can (and should) be able to relate to you.</p>
<p>&nbsp;</p>
<p>Why not tell people it’s been a really tough slog over the last few years so it’s great that we’re in a position to be hiring again?  Share that you’ve had a fantastic period of growth, which exceeded your expectations. Empathise that the team can’t wait for another pair of hands to join them to share the workload, because they’ve all been running round like headless chickens for six months and are knackered!</p>
<p>&nbsp;</p>
<p>‘Delighted’ in business to business communications is an overused phrase, which is lazy and repetitive (<a href="http://www.bigoldhouse.com/2017/02/20/know-social-media-shorthand/" target="_blank" rel="noopener noreferrer">IMHO</a>). If ‘delighted’ is truly the case, the world works in some very happy offices and every business decision is sending people into a euphoric state.</p>
<p>&nbsp;</p>
<p>Big Old House has recently celebrated its first anniversary and while proper chuffed, happy and thrilled all spring to mind, so does relieved, grateful, lucky and phew!</p>
<p>&nbsp;</p>
<p>Let’s be honest, it’s not quite that giddy in the real world and we could expand our vocabulary to give our content some real insight and make ‘delighted’ a state of mind we aspire to.</p>
<p>&nbsp;</p>
<p>If you have a story to tell and need a hand doing it, we’d be as excited as a two year old at a birthday party about it if you <a href="mailto:hello@bigoldhouse.com" target="_blank" rel="noopener noreferrer">dropped us a line</a>.</p>
<p>&nbsp;</p>
<p>The post <a href="https://www.bigoldhouse.com/2017/03/31/are-you-really-delighted/">Are you really delighted?</a> appeared first on <a href="https://www.bigoldhouse.com">Big Old House</a>.</p>
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		<title>Big Old House officially opens its door</title>
		<link>https://www.bigoldhouse.com/2016/06/05/big-old-house-officially-opens-its-door/</link>
		
		<dc:creator><![CDATA[admin-cornelius]]></dc:creator>
		<pubDate>Sun, 05 Jun 2016 08:00:44 +0000</pubDate>
				<category><![CDATA[Big Old House]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Opening Doors]]></category>
		<guid isPermaLink="false">http://tn.joomexp.com/wordpress/wp-amilia/?p=2816</guid>

					<description><![CDATA[<p>Big Old House officially opened for business this month, offering PR, marketing and quality copywriting services to communications agencies and businesses in need of B2B expertise. Founded by local entrepreneur Rachael van Oudheusden, Big Old House provides senior level freelance PR and media strategy, marketing consultancy and copywriting to creative agencies wanting ad hoc support,</p>
<p>The post <a href="https://www.bigoldhouse.com/2016/06/05/big-old-house-officially-opens-its-door/">Big Old House officially opens its door</a> appeared first on <a href="https://www.bigoldhouse.com">Big Old House</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Big Old House officially opened for business this month, offering PR, marketing and quality copywriting services to communications agencies and businesses in need of B2B expertise.</p>
<p>Founded by local entrepreneur Rachael van Oudheusden, Big Old House provides senior level freelance PR and media strategy, marketing consultancy and copywriting to creative agencies wanting ad hoc support, as well as direct to business clients wanting external B2B or technical support and flexibility on fees.</p>
<p>Noticing that there was a shortage of Account Director level expertise across the East Midlands, Big Old House was created to meet demand from business and agencies needing an affordable service from a flexible, reliable and experienced source. It aims to provide a senior strategic resource that can quickly grasp a brief and can run with a project.</p>
<p>As a former business mentor for Business in the Community and on the back of a 20 year PR and marketing career, spanning Head of PR, Account Director, client management and copywriting roles, Big Old House founder Rachael van Oudheusden was eager to go it alone, but not quite ready to leave the agency buzz behind, so this option offered the best of both worlds for her own aspirations and for clients.</p>
<p>Asked why Big Old House was established, Rachael van Oudheusden, said: “I was keen to branch out on my own and saw an opportunity in the high number of creative and comms agencies that often need additional technical copywriting skills. Also, many agencies struggle with recruiting senior level team members, so can find themselves with a temporary shortage of strategic knowledge and support whilst finding the right candidate. There seems to be a particular shortage of candidates with B2B or technical experience, including building and construction, manufacturing, leisure and public interest campaigns, so that’s where Big Old House can fill a gap.”<br />
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“Plus, many small businesses want external marketing support, but don&#8217;t have the budget for big agency fees; that’s what people will get from Big Old House &#8211; someone that really gets it and can deliver results against commercial objectives, but without the commitment of permanent new hires or big agency budgets.”</p>
<p>On the choice of name for her new venture, she added: “Why Big Old House? Well it’s the meaning behind my surname (sort of). Plus, it’s what my hard work goes into and where we’re based. Plus, experience has shown that van Oudheusden is just too hard for people to say or spell!”</p>
<p>For more information on Big Old House visit: <a href="http://www.bigoldhouse.com">www.bigoldhouse.com</a></p>
<p>&nbsp;</p>
<p>The post <a href="https://www.bigoldhouse.com/2016/06/05/big-old-house-officially-opens-its-door/">Big Old House officially opens its door</a> appeared first on <a href="https://www.bigoldhouse.com">Big Old House</a>.</p>
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