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	<title>LinkedIn Archives - Big Old House</title>
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		<title>Do you know your social media shorthand?</title>
		<link>https://www.bigoldhouse.com/2017/02/20/know-social-media-shorthand/</link>
		
		<dc:creator><![CDATA[Rachael Van Oudheusden]]></dc:creator>
		<pubDate>Mon, 20 Feb 2017 10:12:07 +0000</pubDate>
				<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social strategy]]></category>
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		<guid isPermaLink="false">http://www.bigoldhouse.com/?p=5813</guid>

					<description><![CDATA[<p>Dwindling attention spans and competition for eyeballs mean that marketing communications are under increasing pressure to get messages out quicker than ever. A whole host of acronyms have become a new social media shorthand language. &#160; There is an ever growing list of social media shortcuts to abbreviate interactions. These save time and help to fit in as</p>
<p>The post <a href="https://www.bigoldhouse.com/2017/02/20/know-social-media-shorthand/">Do you know your social media shorthand?</a> appeared first on <a href="https://www.bigoldhouse.com">Big Old House</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Dwindling attention spans and competition for eyeballs mean that marketing communications are under increasing pressure to get messages out quicker than ever. A whole host of acronyms have become a new social media shorthand language.</p>
<p>&nbsp;</p>
<p>There is an ever growing list of social media shortcuts to abbreviate interactions. These save time and help to fit in as many points as possible into posts, to encourage conversations. However, keeping track can be a challenge.</p>
<p>&nbsp;</p>
<p>Sprout Social has kindly curated the <a href="http://sproutsocial.com/insights/social-media-acronyms/" target="_blank">75 Most Important Social Media Acronyms</a> used in marketing today. Not only do they apply cross Twitter, Facebook, Instagram, Google Plus and LinkedIn, they relate across all Business to Business and Business to Consumer activity and every business marketeer is likely to encounter at least some of these abbreviations in day to day life.</p>
<p>&nbsp;</p>
<p>From encouraging conversations on Twitter through to general day to day business terms, as well as the technical stuff, marketers and businesses need to know the latest terminology to engage with their audiences and the agencies they work with.</p>
<p>&nbsp;<br />
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Do you know which campaigns are most successful at creating <a href="https://www.tintup.com/blog/user-generated-content-definition/" target="_blank">UGC</a> or what tactics are having the best impact on your <a href="http://www.marketingterms.com/dictionary/conversion_rate/" target="_blank">CR</a>? What are the <a href="https://www.techopedia.com/definition/9746/terms-of-service-tos" target="_blank">TOS</a> of your <a href="https://en.wikipedia.org/wiki/Email_service_provider_(marketing)" target="_blank">ESP</a>? Is your <a href="http://www.nationalgeographic.com/photography/photo-of-the-day/2017/02/grand-canyon-rainbow/" target="_blank">POTD</a> generating worthwhile <a href="http://www.marketingterms.com/dictionary/page_view/" target="_blank">PVs</a>?</p>
<p>&nbsp;</p>
<p><a href="http://www.acronymfinder.com/As-Far-As-I-Know-(AFAIK).html" target="_blank">AFAIK</a> if you don&#8217;t keep up with the latest lingo you are seriously living in <a href="http://www.urbandictionary.com/define.php?term=fomo" target="_blank">FOMO</a>.</p>
<p>&nbsp;</p>
<p><a href="https://www.internetslang.com/ICYMI-meaning-definition.asp" target="_blank">ICYMI</a> or you’re <a href="http://acronyms.thefreedictionary.com/Shaking+Your+Head" target="_blank">SYH</a> and thinking WTF? <a href="http://www.urbandictionary.com/define.php?term=nvm" target="_blank">NVM</a>&#8230;Get in touch for a conversation in full sentences about getting a handle on your next marketing project.</p>
<p>&nbsp;</p>
<p><em>[Image credit <a href="https://indagodigital.com.au/blog/digital-marketing-acronyms-explained/" target="_blank">Indigo Digital</a>]</em></p>
<p>The post <a href="https://www.bigoldhouse.com/2017/02/20/know-social-media-shorthand/">Do you know your social media shorthand?</a> appeared first on <a href="https://www.bigoldhouse.com">Big Old House</a>.</p>
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			</item>
		<item>
		<title>Which social media platform is best for you?</title>
		<link>https://www.bigoldhouse.com/2016/09/16/social-media-best-platform/</link>
		
		<dc:creator><![CDATA[Rachael Van Oudheusden]]></dc:creator>
		<pubDate>Fri, 16 Sep 2016 09:02:56 +0000</pubDate>
				<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[Social strategy]]></category>
		<category><![CDATA[Stats]]></category>
		<category><![CDATA[Twitter]]></category>
		<guid isPermaLink="false">http://www.bigoldhouse.com/?p=5782</guid>

					<description><![CDATA[<p>Creating multi-channel social media content is a challenge. Budget, resource and time constraints can limit business&#8217; ability to keep all the social plates spinning. The helpful chaps at Hootsuite have pulled together a really handy guide to working out which social media sites are best for you, depending on your target audience&#8230; &#160; https://blog.hootsuite.com/top-social-media-sites-matter-to-marketers/?utm_source=linkedin&#038;utm_medium=owned_social&#038;utm_campaign=social_hootsuite Stress,</p>
<p>The post <a href="https://www.bigoldhouse.com/2016/09/16/social-media-best-platform/">Which social media platform is best for you?</a> appeared first on <a href="https://www.bigoldhouse.com">Big Old House</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Creating multi-channel social media content is a challenge. Budget, resource and time constraints can limit business&#8217; ability to keep all the social plates spinning.</p>
<p>The helpful chaps at <a href="https://hootsuite.com/en-gb/" target="_blank">Hootsuite</a> have pulled together a really handy guide to working out which social media sites are best for you, depending on your target audience&#8230;</p>
<p>&nbsp;</p>
<p>https://blog.hootsuite.com/top-social-media-sites-matter-to-marketers/?utm_source=linkedin&#038;utm_medium=owned_social&#038;utm_campaign=social_hootsuite</p>
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<p>With facts and stats for <a href="https://www.youtube.com" target="_blank">You Tube</a>, <a href="https://www.facebook.com" target="_blank">Facebook</a>, <a href="https://twitter.com" target="_blank">Twitter</a>, <a href="https://uk.pinterest.com" target="_blank">Pinterest</a>, <a href="https://www.linkedin.com" target="_blank">LinkedIn</a> and <a href="https://support.snapchat.com/en-US/a/guidelines" target="_blank">Snapchat</a> it gives a succinct overview of each social site or platform and some really good examples of who is doing it well. There&#8217;s also some great <a href="http://growingsocialmedia.com/social-media-facts-and-statistics-for-2016/" target="_blank">social media insight and infographics</a> from <a href="http://growingsocialmedia.com/" target="_blank">Growing Social Media</a>.</p>
<p>It&#8217;s not always possible to be all things to all people with so many channels to choose from.  Successful social strategy is about picking a few targeted channels and doing them well, with tailored content and targeted messaging.</p>
<p><a href="http://www.bigoldhouse.com/contact-us/" target="_blank">Get in touch</a> to chat through your social strategy or if you need a hand crafting compelling content to keep audiences engaged.</p>
<p>The post <a href="https://www.bigoldhouse.com/2016/09/16/social-media-best-platform/">Which social media platform is best for you?</a> appeared first on <a href="https://www.bigoldhouse.com">Big Old House</a>.</p>
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